UTM Campaign URL Builder
Build a tracked campaign URL from a base link and UTM parameters.
Inputs
Campaign URL
Enter a base URL to build a campaign link.
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About UTM Campaign URL Builder
The UTM Campaign URL Builder adds tracking parameters to a link so your analytics tool can tell exactly which campaign, channel and ad a visitor came from. It avoids typos that split your data across differently spelled campaign names.
How to use it
- Enter the base URL of your landing page, including https://.
- Fill in Source (such as newsletter), Medium (such as email) and Campaign (such as spring_sale).
- Optionally add Term for paid keywords and Content to tell apart two links in the same message.
- Copy the finished campaign URL.
Good to know
- The tool adds utm_source, utm_medium, utm_campaign, utm_term and utm_content parameters and encodes them safely.
- UTM values are case-sensitive in most analytics tools, so decide on a naming convention, such as always lowercase, and stick to it.
- Use UTM links for traffic from outside your site. Adding them to your own internal links can overwrite the original source of a visit.
Common questions
Which fields are required?
Source, medium and campaign are the core three that analytics reports rely on. Term and content are optional.
Can I shorten a UTM link?
Yes. Link shorteners redirect to the full URL, and the UTM parameters are preserved when the visitor arrives.